Advertising Trends

Consumers are less in control of their privacy has become more increasingly popular. As new technology comes out more people give out their personal information without even realizing it. The new Apple app that allows you to pay with your iphone with just the touch of your thumb is used by many people. They link their credit/debit information along with their personal information to use their phone to pay for items. With millions and millions of people’s personal information being hacked in the past year for having an iphone you would think that people would be more careful and not want to link that kind of information to their phone. People got really upset at Apple for being hacked, especially if you had an iphone but it was not all their fault. People put just about everything on their phone without even thinking if it’s safe to or not. It is Apple’s responsibility to protect their customers but it is also up to the people to be careful with how they put out their information. Many people are not aware of internet tracking but when their information gets hacked that’s when they start caring when it’s too late. If you don’t want to get tracked then you shouldn’t have rewards programs or certain apps but you still can get tracked no matter how careful you may be. Companies share certain information with other companies that they are associated with to sell you something. I believe that these companies you give your information to should tell you who they’re sharing it with so people can know who has it and to better track where it’s going to. I feel that more needs to be done to protect people so that more hackings can be stopped sooner so that there’s not that much damage done.