The advertisement that I chose was the Coca-Cola Make It Happy Commercial that aired this year during superbowl. In the commercial there are people who are upset and crying at the things that are being said to them over social media. There is a guy who is working and he sets his Coke on top of one of the servers and he accidentally knocks it over. He frantically tries to clean it up. As people are reading these hateful messages towards them it changes to positive ones because of the Coke. I think what Coca-Cola was trying to do with this advertisement was make people feel good about themselves and to not let negativity get to you. I think they were trying to encourage people to take a stand against bullying and do something about it. The advertisement is persuasive because it relates to many people who have gone through bullying. I think Coca-Cola was also trying to get people to buy more of their soda even though it is not necessary to and they don't really need it. The cultural myths that are embedded with this advertisement is that if you spill Coca-Cola over a server it will change the bad messages with good ones when in reality it will not happen. People need to make that change themselves. I personally enjoyed the commercial. I think it had a good message for consumers to pay attention to.
http://www.popsugar.com/tech/Coca-Cola-MakeItHappy-Super-Bowl-Commercial-2015-36762906
This Coca-Cola commercial is very powerful because it is sharing the idea of being nice to one another and most people appreciate that. Most people have been through a situation when someone was rude to them or having a bad day making this commercial one that most can relate to. Watching the video most people can say "I know that feeling" or "I've seen that happen before". It's selling a kind friendship vibe, but at the same time trying to sell the beverage. You can go ahead and do something nice for someone else but that won't help the Coca-Cola company very much. They will only make profit if you buy their soda, but it's definitely an attention catcher.
ReplyDeleteCoca-Cola is a company that has supported many campaigns over the years. This campaign does spread the idea of happiness and acceptance. However, in the end, it is all to sell the product. Good publicity sells. I’m sure many customers prefer to buy from a company they believe has morals. I do like when they do these kinds of things because in this culture it’s how you get people to listen. However, we probably shouldn’t forget the real message behind these campaigns– the dollar signs.
ReplyDeleteOnce again, Coke is trying to sell happiness. There is this idea that people should be happy all the time and everyone else should facilitate this happiness in others. The truth is human beings cannot possibly please everyone. People actually need to learn to ignore bullies because no one can control the thoughts of others. In fact, a person who is “bullying” someone may not even know their target is taking their actions as bullying.
ReplyDelete